A fresh new 1954 Chevrolet styling outside and inside made Chevrolet even more of a stand out. Then there was
the exciting choice of rich new colors that harmonized with the finer and more colorful interiors!
The new 1954 Chevrolet offered 14 different solid colors, basically the same colors as 1953 Exterior Color Selections, except some were renamed. Two tone color combinations amounted to 13, up from 11 the previous year.
Some exterior body colors were added on March 31, 1954. such as Sungold and two tone combinations - India Ivory/Sungold and Saddle Brown/Shoreline Beige.
What's so special about a new 1954 Chevy? No end of things. Like Fisher Body, for example, with the best liked look in the low priced field! said one advertisement featuring the 1954 Chevy Bel Air. The great new Chevrolet for 1954 offers more things more people want than ever before said another advertisement referring to all the exterior color selections, especially for the 1954 Chevrolet Bel Air.
1954 Chevrolet Body colors
Solid Colors For The 1954 Chevrolets
Onyx Black
Surf Green
Bermuda Green
Horizon Blue
Biscayne Blue
Shoreline Beige
Saddle Brown
India Ivory
Shadow Gray
Morocco Red
Rosemary Red
Fiesta Cream
Turquoise
Pueblo Tan
Sungold
Polo White (Corvette Only)
Metallic Blue (Corvette Only)
1954 Chevy Two-Tone Combinations
Shoreline Beige / Bermuda Green
India Ivory / Surf Green
India Ivory / Horizon Blue
India Ivory / Biscayne Blue
Bermuda Green / Shoreline Beige
Shoreline Beige / Saddle Brown
India Ivory / Onyx Black
India Ivory / Rosemary Red
Bermuda Green / Fiesta Cream
India Ivory / Turquoise
Shoreline Beige / Pueblo Tan
Morocco Red / Shoreline Beige
Shoreline Beige / Morocco Red
India Ivory / Sungold
Saddle Brown / Shoreline Beige
To help identify the 1954 Bel Air series, Chevrolet added a double molding along the rear fender with the name Bel Air and a Chevy crest attached. The double molding insert were usually painted India Ivory or a color that matched two tone models.
